Thoughtful analysis and preparation are the keys to crafting more effective communication plans. Too often, organizations attempt to shortcut this vital step and jump directly into creative execution. In today’s competitive marketplace, it’s not enough to have a flashy website, a polished brochure or even a growing Twitter following. To make the most of marketing investments, you must first properly position and package your story so it makes a compelling case for support.
As such, Right Tree begins the planning process with a detailed situation analysis to understand your organization's:
• PRODUCTS AND SERVICES
• TARGET AUDIENCES
We explore these areas through research, document review, planning retreats, and interactive discussions with your executive leadership team, board members, and other key stakeholders.
Right Tree specializes in forging emotional bonds between causes and key target audiences. We contextualize complex issues and develop umbrella themes that attract attention and improve message delivery. We know how to assess and lift barriers, raise awareness, connect with diverse populations, foster collaboration, and leverage organizational assets.
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